May - Oct 2022
iOS and Android
Lead Product Designer (Me), Product Manager (Joyce)
1. Consumers are not discovering new deals/promotions;
2. Merchants feel restrained when trying to promote their deals;
3.Running marketing campaigns is a lengthy & tedious process.
After defining the problem, goal settings are also important to define the expected results so the team can work towards the desired outcome. The goals set for this project are as listed below:
Creating a space for consumers to discover new (seasonal) promotions offered by merchants.
Merchants are able to take immediate actionable steps to create more brand awareness and the discovery of their new offers.
Running a successful marketing campaign requires careful planning, research and timely set goals. More often than not, the efforts and processes can be also be lengthy and tedious.
Creating a space for consumers to discover new (seasonal) promotions offered by merchants.
Merchants are able to take immediate actionable steps to create more brand awareness and the discovery of their new offers.
Running a successful marketing campaign requires careful planning, research and timely set goals. More often than not, the efforts and processes can be also be lengthy and tedious.
We kicked off the project by running a design sprint to validate ideas, test ideas and solve the problems as stated above.
Based on the results of the brainstorming session, we created a user journey to determine all the necessary flows and screens needed.
After creating the user journey, we then crafted wireframes to establish and visualise the structure of the major screens.
When we have gotten the first round of designs, we wanted to validate them by testing the designs out with real users. However, due to the pandemic, we carried out this user testing via Google Meet.
With the insights from the user validations, the designs were updated accordingly to the following designs.
The feature was launched on 28th October 2021 and these were the outcomes after 30 days.
When the feature was released, we saw a 6% click-through-rates. This due to the placement of this feature within the app. The next step is to conduct an experiment to improve the discovery rates of the feature.
We saw that our merchants were excited to adopt the feature immediately. The next step is to ensure that our merchants continues to engage with the feature.
