May - Oct 2022
iOS and Android
Product Designer
Fave is Southeast Asia’s fast growing fintech platform that aims to bring customers the best deals and promotions to help them save money.
Much like many other business, the pandemic affected the company and our products too. As the lockdown slowly lifted, the business started to pick up again. However, we could see that many customers are not purchasing deals as often.
How might we make deal listings more attractive for our customers to discover and view more deals?
Due to the minimized visual representation of the product, users are forced to read in order to understand the product.
As there are important information needed to be displayed, there are limited space left for new features that could improve product discovery.
When running campaigns, certain deals are tagged with ribbons. Eg. 11:11 or Christmas. However, the tag is not prominent enough for users to take notice.
These are the screens that I’m talking about...
Before jumping into solution, we dig through the available data, from Clevertap, to understand our consumer’s behaviours. We can understand what has been working and where our consumers have been dropping off.
With the HMW statement in mind, I went on to interview users on what details/information do they seek for when searching for our deals, what was their pain point, and what they would like to see improved.
After getting some insights from the user interviews, a competitive research was done to understand what the trends are and to see how our competitors are showcasing their products. (Just for some inspiration)
After bouncing back and forth on ideas, multiple variations were proposed. However, we managed to finalize a design and decided to proceed with the grid design due to it’s beneficial factors that is applicable to our product.
The team decided to batch release the feature to test out how our consumers would react to it and how it would fair against the existing design.
The feature was launched on 29th November 2022 and these were the outcomes after 15 days.
Now that we have widen the top funnel to attract consumers to tap into a deal, the next steps are to encourage them to pull the trigger and to purchase the deals.
After attracting consumers to tap into a deal, they are usually greeted with a bunch of information and terms & conditions. The next step is to reorganize these information into digestible bite size information.
